Decent Removal — Local SEO & Website Development
Discover how we helped this client achieve massive growth through strategic digital execution.
The Challenge
Decent Removal (decentremoval.co.uk) wanted to increase bookings for their removal and clearance services, but their old website was slow, not mobile-responsive, and failed to rank in Google Maps for key local boroughs.
Our Solution
We built a brand new conversion-focused website, optimized their Google Maps / GMB listing, executed a local citation campaign across major UK business directories, and set up landing pages targeting key removal service areas.
Campaign Execution & Strategy
Our collaboration with Decent Removal (decentremoval.co.uk) began with a complete overhaul of their digital footprint. Their legacy site was replaced with a responsive, lightning-fast custom web application designed to capture leads instantly. We integrated an interactive booking quote system that allowed users to input inventory details and receive estimates, streamlining their sales funnel.
For SEO, our primary objective was local maps dominance. We cleaned up hundreds of inconsistent citations across UK directories and built new, authoritative local business signals. We then developed dedicated service landing pages for key service areas (house removals, office clearance, student moves) with optimized schemas and localized copy.
Since launching the new site and maps optimization, Decent Removal has achieved top three positions in local map packs for high-volume searches in all target London and Surrey areas. This local visibility, paired with high-speed page loads and clear trust signals, has sustained a 310% increase in monthly direct quote requests since 2020.
The Results
- Secured top 3 Google Maps positions in all target boroughs
- Website load time reduced to under 1.5 seconds
- 310% Increase in direct telephone and form enquiries
- Acquired 150+ new booking requests in the first 6 months